Posts

What is the difference between WordPress Posts and Pages?

I often hear the question “What is the difference between Posts and Pages in WordPress?”. The intent of this post is to explain the difference, and assist in understanding when to post it or page it. You can see a more technical explanation from WordPress here.

The Difference between Posts and Pages

Really when it comes down to it, there isn’t a whole lot of difference between posts and pages in WordPress. The process for creating and editing is practically identical. The short of it is- it depends on how the content is used and not so much what the content is.

A good example of a page would be the About Us page that is pretty typical throughout the webbing world. Chances are that the information on that page is important, you will always want your visitors to find it easily, but not really make any comments on it. You may also want the About Us page to be part of your main navigation. So in the end it’s a no-brainer. For the provided reasons it qualifies as a Page.

On the other hand a blog post may not have critical information that needs to be easily accessible from the main navigation of the site. It will be information that is dated, or educational, something that you would like to generate conversation on. Often blog posts are displayed to web visitors in a series or reverse chronological order. When working with a blog post you will also have elements such as categories and tags to worry about. At the end of the day, posts are what help you share your expertise, experience and news with the world to incite feedback from your visitors.

So, Why Blog?

By now it is likely that you have heard of blogging and even have an idea of blogging. It is not uncommon though, that individuals really don’t grasp the reasons for blogging. Many people still think that it’s basically for the web nerds that want to share what they had for breakfast. On the contrary, blogging opens the windows to provide real reasons for people to get to know you, and in many cases do business with your company. The reality is, that actively blogging can bring a host of benefits.

  1. It’s a chance to show people that you know what you are talking about
  2. The search engines love that content
  3. It gives people a chance to interact with you
  4. Provides you with content to post on Social Media sites such as Facebook and Twitter
  5. Creates more entry points into your site

Do I Have to Blog?

With all that being said, you may still not be ready for the blogging arena. It takes some regular time and effort. It needs to be a priority in order to make it happen. Blogging isn’t going to bring instant traffic and clients banging on your door the next day. The process will take some time to cultivate and bear fruit. So, rather than start a blog section on your site with one or two posts that sit helplessly alone for the next few years, worry about the content on your Pages. Take the time to make sure that they are well thought through and convey the message that you want. It’s better to have a finished website than an unattended blog.

Moving on from Posts and Pages

Now that you know the difference between posts and pages, it’s time to look at how to make them. Continue on, brave reader, and start brainstorming and let people know about what it is your business is all about!

Working with Posts

Recipe for an Effective Social Media Policy

social media policy recipe

Does your company use social media? If so, it’s a good idea to whip up a Social Media Policy. Whoever manages your social media presence (even if it’s you) will then have guidelines to follow in order to keep your brand consistent across all platforms.

Answer the following questions and jot down anything else that will help manage your company’s social media presence.

Which Platforms Will Be Used?

There are countless social networking platforms out there and it’s important not to bite off more than you can chew. Start with the big four: Facebook, Twitter, LinkedIn and your own blog.

What Tone Will Be Used?

Keeping a consistent voice throughout your advertising and content is important. Depending on your business, the voice may be humorous, serious or somewhere in the middle.

How Often Will Posts Be Made?

Decide how often things will be posted on all platforms. Frequent posting (once a day) may be more appropriate for some platforms, such as Twitter, where posts don’t require a lot of research or content. Blog posts, on the other hand, might be be spaced out to once or twice a week, since in general they are longer and more thought-out.

What Topics are Appropriate?

Make a list of topics relevant to your company and focus on those when thinking about blog post ideas. Link to (or retweet on Twitter) articles written on other sites that your viewers may be interested in.

How Will Responses Be Handled?

In general, any communication with your company via social media should be responded to promptly. However, you will most likely receive a few negative messages and having a plan to deal with them can help. Think about what sort of messages will be responded to publicly and which will be dealt with privately. Think before you tweet!

Social networking can be a time-consuming endeavor, but ultimately it is a rewarding way to interact with your audience. Plan ahead, set up your social media policy, and have fun.