Does your company use social media? If so, it’s a good idea to whip up a Social Media Policy. Whoever manages your social media presence (even if it’s you) will then have guidelines to follow in order to keep your brand consistent across all platforms.
Answer the following questions and jot down anything else that will help manage your company’s social media presence.
Which Platforms Will Be Used?
There are countless social networking platforms out there and it’s important not to bite off more than you can chew. Start with the big four: Facebook, Twitter, LinkedIn and your own blog.
What Tone Will Be Used?
Keeping a consistent voice throughout your advertising and content is important. Depending on your business, the voice may be humorous, serious or somewhere in the middle.
How Often Will Posts Be Made?
Decide how often things will be posted on all platforms. Frequent posting (once a day) may be more appropriate for some platforms, such as Twitter, where posts don’t require a lot of research or content. Blog posts, on the other hand, might be be spaced out to once or twice a week, since in general they are longer and more thought-out.
What Topics are Appropriate?
Make a list of topics relevant to your company and focus on those when thinking about blog post ideas. Link to (or retweet on Twitter) articles written on other sites that your viewers may be interested in.
How Will Responses Be Handled?
In general, any communication with your company via social media should be responded to promptly. However, you will most likely receive a few negative messages and having a plan to deal with them can help. Think about what sort of messages will be responded to publicly and which will be dealt with privately. Think before you tweet!
Social networking can be a time-consuming endeavor, but ultimately it is a rewarding way to interact with your audience. Plan ahead, set up your social media policy, and have fun.