Has your company found it’s recipe for online success?
Though each company will have some variance in how it experiences success online there are some key elements that are consistent regardless of the business you have. By combining and adjusting these principles and methods to your business strategy, realizing an increased revenue or conversion from your website and online marketing venues is bound to follow.
- Cover the basics
- Identify Conversion
- Find the right words
- Make an online home
- Get social
- Analyze and Repeat
Cover the basics. Like most things in life, an online marketing strategy will work best if you take some time to well… strategize. Take some time to identify some basic business strategy pieces and decide exactly what it is your business will provide. Next take that information and mold it into a brand that portrays what the business is all about. Don’t just focus on what the company sells, but really what it is to the core. Your colors, logo and fancy verbiage are only a part of this essential piece, it goes into how customers are approached, viewed, dealt with and valued.
Identify Conversion. Now that you have decided what you are going to be, now it’s time to decide how your customers will interact with your sales team. Will they need to call directly, fill out a form or possibly purchase a product directly online? A conversion is basically the turning point from a random Internet user to being your lead or better yet, your customer. Identify how this will happen and make it as measurable as possible so that you can take a look at what is and isn’t working
Find the right words. At this point you should start to feel like your business is really making sense to not only yourself but that you can explain it to others as well. Now start to think of how your potential audience will look for you. These are the people that have a hunger for the service or good your bring to the table. This can be harder than you might think. Some of the broad terms like “Flying Toy” might be easy to come up with. However, you’ll want to get more specific and if possible localize the phrase. “Chicago radio controlled air plane” might very well be the ticket, especially if you are targeting a local market in Chicago. To really get this part down it will take some time, research, analysis and adjustment to find just the right combination of words that really bring your niche clientele to your business’ doorstep.
Make an online home. Just like a brick and mortar based store front a company doing business online needs a headquarters. Put your business plan to work in the virtual world by presenting your brand and presenting the “right keywords” via a website is a great way to do this. In a way that not only appeals to your customer base but also plays nice with the search engines. This also provides you a central hub that you control as you send messages out in various other websites and social media platforms.
Get social. Again just like in face to face business, people need to build a repore and trust you before they’re going to do business with you. Get out there and let them know what you are about, what you do. Become actively engaged.
Analyze and Repeat. Remember these things take time. Make sure that you are regularly looking at what is and isn’t working. You may need to adjust any of the a fore mentioned areas. Expect to need to change things up, just be sure to keep up with things as they change.
We can help! Chances are that doing all of this online is another aspect of running your business that you may not be an expert in or have the time to do while organizing and operating your business. Much like needing a book keeper to help keep up on the never ending need or accounting. We can help you keep up on the never ending task of online marketing. Contact us for more information or for a consultation.